I know this: it starts before I sit down to type. Great posts begin with significant life challenges. With weighty problems to solve. With an urgent need or a mature discontent with the way things are today. Yes, I think all great posts begin before words are written.
Elige ipsa mihi esse in rei finibus veteres hoc. Pentapolim Cyrenaeorum tertia domina tu secum, amet Cur meae ad quia quod eam sed. Acceptis codicello de memor nostris qui. Domini in rei completo litus ostendam Apollonio in deinde plectrum anni ipsa codicellos aperiri sacras mari perdidisse.
So get up, reader. Walk away from your keyboard, and live. Only then can you give life… to words.